Jungle Scout – BEST Amazon FBA Product Research Tool 2021

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Jungle Scout – Video Transcription

Hello and welcome to this video, in this video I’m going to discuss how to find products that make 10,000 pounds a month.

Jungle scout

So before we get started please consider subscribing by clicking the subscribe button below and that little bell notification so you know when I upload videos and let’s get right into it so on my computer here I’ve got this program called jungle scout and I’m just going to tell you what jungle scout is you can buy the web app or you can sign up there’s a chrome extension which is the one I’ve bought and what is Jungle Scout

So Jungle Scout allows you to do research on amazon to find profitable products ideas really fast so you don’t have to use Jungle Scout you can do this yourself by hand and I’ll explain how to do that throughout this video um you can do this up its just Jungle Scout can save you tons and tons and tons of time which is why um I’ve now started using it, so I’m gonna base this video around the UK just because we’re in the UK I do product research in the UK and new products that I bring out is for the UK so we’re gonna click the UK and um if you don’t have Jungle Scout.

How to use Jungle Scout

So, I’m going to go through how to use it now so first we want to select um marketplace which is the UK because we are only focusing on the UK in this video I will make another video for the US but for now, let’s just focus on the UK we then have all of these things so we’ve got price net rank what is all of this so the price of the product this so this means because what this does is this searches amazon’s entire database and finds you examples of products that could be successful.

So you have to put in a few things of um you have to put a few different things of criteria that are a good word you want to put in a few different things um criteria’s that you have to that that the product has to meet in order um for it to work so we’ve got a price and I’ve chosen a price between 10 and 50 pounds.

I’ve chosen this because anything below 10 pounds you’re gonna finds it very hard to make um a good profit margin good money and um the reason I’ve gone up to 50 pounds is that anything over 50 pounds it stops becoming an impulse buys and it becomes more of an um you have to start thinking about buying it so if something costs more than 50 pounds you’re not just going to quickly buy it you might think about it you might even ask your family or spouse or friend or something like should I get this should I not get this we don’t want um our potential customers thinking like this we want our potential customers to find our product and buy it. So we’ve done 10 and 50 pounds the net we can leave the net the rank now usually you can leave the rank however I find this important just because the rank is how well it ranks on amazon and rank means demand so if um the products are ranking well it means there’s a good demand for it because it’s ranking higher on amazon if the products are ranking terribly it means it’s a bad demand.

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i’m going to go into that in a bit more detail later on the video when it comes up we then have estimated sales this you don’t really have to put in i put this in just because i know if i’m selling for 10 pounds or 50 pounds and i’m getting 400 sales a month then i’m making between three i’m making 3 000 plus profit or more which is a good start but in this video remember we’re talking about making 10 000 pounds estimated revenue we’ll leave that reviews reviews are very important because reviews um um are the fact of the deciding factor um in a lot of cases because reviews denote um the competition so if a pro if all the products on the top on the top search for that that product um if they all have five six hundred reviews then there’s really really high competition and you’re going to find it very hard to sell your product there because people will not click your product if they see other products tons of reviews so we’ve put a max of 150 reviews rating we’ve left now wait i’ve done weight and weight is done in in pounds um so three pounds is actually quite a lot to be honest um but i’ve put weight in there you can get rid of weight if you want the only reason why i’ve put weight in there is because you don’t want to sell something on amazon that’s too heavy um because your shipping fees getting it to amazon will cost a lot and your amazon fulfillment fees which we’ll discuss a bit later will also cost a lot so um i’ll leave that at three just for now number of sellers doesn’t matter listing quality doesn’t matter you then want to do product here so this we want to keep keep it standard we don’t do oversized products we don’t want to do seller we want to do fulfilled by amazon leave the keywords um just leave all the keywords once you’ve done once you’ve done all of this you then want to go and move over to categories here and select the right categories because there are some categories which you shouldn’t select so we’re going to go through that quickly now you have automotive which i’ve left unticked baby unticked baby products could be ticked and beauty now usually i don’t take beauty because sometimes it can be problems with fda approvals and some of the some some of the categories are restricted on amazon and you’ve got to apply to get them and it’s hard so usually i don’t tick it but for this example i’m going to tick it um cds vinyl leave all of these leave because you don’t want to get into anything like electric um computers that sort of stuff because if you don’t know how it works then it’s hard to sell it so for example you want to sell a computer because firstly i mean those are just branded items that peop those are owned by brands like they dominate amazon like apple and dell and hp that sort of stuff but also it’s electric which means it’s confusing and you don’t want to mess around with confusing things you want something very basic gardening and outdoors yeah 100 groceries no we don’t do food health and personal care yep home and kitchen yep jewelry nope kitchen home yep um and you can see the other one so luggage i’m gonna untick luggage for this one just because luggage is usually quite big and heavy even though under luggage you have wallets and that sort of stuff which can work musical instruments no office products could work pet supplies could work and sports and outdoors could work all the other ones i’ve left unticked next what you want to do is you want to click search and what this does is it shows your database of all the potential products right now this is brilliant however this doesn’t mean that these products are going to be good so what you then want to do is you want to then take one of these product ideas so this is a garden water hose so next what you want to do is go to amazon and this just gives you ideas you still have to do a bit of research and actually find out whether or not it’s a good product and that’s where the Jungle Scout chrome extension comes in you can see at the top of my screen here i have the Jungle Scout chrome extension this little yeah there right there and we’re going to use that and i’m going to show you what it does so just to go back the things you want to bear in mind are when you’re going through this you don’t want to mess up with big brands so if you can see there’s a product and you know they’re dominated by big brands then just leave it and if you can see a product that is overly saturated and you know it’s probably over saturated like like this one um a system pull up resistant bands super over saturated market you don’t even want to mess with it there’s so many people selling them it’s crazy stuff like this enhanced vitamins so many people selling it however we’re going gonna go we’re gonna go and do the research on this water hose because that actually looks pretty good so when you search when you search in the search the search bar here you want to use the main keyword which is generally the most popular keyword so instead of searching for green garden water hose because that’s a long tail keyword and we’ll discuss that a bit later you want to search for the most popular which would just be garden hose because that’s the most popular keyword once you’ve done that you’ve got all these products showing up here you then want to go over and click the Jungle Scout chrome extension and what that will do is well what i’ll do is that will bring up um all the information we’re going to go through all this information so you can understand why what’s good what’s not good and then i’m going to give you examples of bad products and good products so you can really understand it so let’s analyze um this this information we’ve got here so you’ve got all the averages here you’ve got the average monthly sales the average sales rank the average price and the average reviews so do you remember what i said i said the rank it tells you how much demand there is right so we like to go between anything between zero and a thousand and we generally like to find at least 10 products on the first page that has zero to a thousand rank um so let’s just quickly go through these ranks okay so you’ve got 158 145 159 way over two thousand way over a thousand way of a thousand way over just over a thousand i should say three nine eight eight five eight um two nine three so i wouldn’t say that there are ten here but there are quite a few here um eight five eight so i would put this on as a potential however i would continue to look just because i don’t think there’s enough demand there are other ways to find demand and we discuss so many different ways to prompt to like do much more research and actually go and find the demand using multiple different keywords in the actual course but for this video i’m just going to keep it a bit more simple so that’s us that’s we’ve discussed demand now and what else is important so we also discuss reviews well you can go down here and you can see reviews so anything between 0 and 150 we put in because that’s something we can compete with right so we’ve got 99 here this is way over 226 960 198 231 170 those are all hard to compete with hard to compete with but then you have 106 you have 22 you have 51 you have 166 so um in terms of this product i’m just going to i’m going to give you my what i think of this product so it’s got an okay demand not really enough demand to really consider um it seems that it’s quite a lot of competition based on the reviews it has so to be honest i probably wouldn’t look at this product and we can see its monthly sales are averaging of 334 and we want an average of 400 however some products for example this one’s doing about 10 000 revenue 27 000 revenue uh 10 000 revenue 26 000 revenue so there are some pretty good products here like pretty good listings so you can also see as well as um because another factor is the price we wanted something between 10 and 50 pounds so you can see that actually covers that because the average price here is 21.64 so the only box that this product has ticked is the average price it’s take the average price because the average sales rank is huge the monthly sales is slightly lower than we wanted and the average reviews is higher than we wanted so this would be a no-no of a product so what you would do is you would go back to Jungle Scout and you would just keep going and research more products so for example we could research um go to page two there’s lots and lots of pages we can research here anything a vape pen e-liquid we can research um squash balls we can research um led gloves we can research anything there’s tons of stuff here right so let’s move on and i want to give you an example of a bad product because this was a bad product but i want to give you an example of a really bad product so you can really see it so let’s search in bike cover okay and let’s do so on the surface this looks like a pretty good product if you just look at the prices here the reviews 96 60 47 81 so here we go it seems like a good product on the surface right however when you start looking into it i don’t know why the averages haven’t come up it’s still loading it seems like a good product look average review is 74 brilliant that’s that’s past that one average price 1177 that’s over 10 pounds that’s fine for us however average sales rank 17 278.

Now a lot of people skip this right i’ve seen a lot of videos where people don’t talk about sales right and it’s just so important because this is the demand if there is if there’s a really really high sales if if the sales rank is 17 000 then the demand for that product is is tiny right and and to prove that look at the average monthly sales because the demand is so small the average monthly sales is so small whereas i’m also going to show you an example of the average sales rank being really really good and showing you that the average monthly sales are going to be really really good so this is an example of a really bad product just because the average sales rank is so so huge now we discussed um avoiding products that brands own so i’m going to give you an example of that as well so let’s put in squash balls and you can see here that this is um dunlop has monopolized this product so even if it seems like a great product even if it gets lots of um lots of sales it’s got great rank it’s got a little reviews you have to you have to fight you have to think if it’s worth it if you want to compete when there’s a brand owning it so for example this is dunlop dunlop dunlop dunlop dunlop dunlop ton knop dunlop it’s crazy dunlop again and whenever it’s not done lop it’s usually wilson so this this first page and this product is dominated by dunlop and wilson so this is what we call brand monopoly and this brand has the monopoly on this product and we would just completely ignore it we wouldn’t even look at that so let’s let’s discuss the next um important factor so we’ve discussed if it’s got great comp like the competition you can easily work with but it’s got too much it’s got doesn’t have enough demand let’s flip that to something that has way too much competition so we’ve got baby car mirror let’s try that one okay and let’s oh i’ve just clicked something that i didn’t mean to click yeah i clicked amazon fresh um let’s go to Jungle Scout and what you can see is this product has pretty good bsrs you can see 12 okay so the average is 2800 which is over a thousand however if you go into it you can see 12 or i’ll just say under a thousand under a thousand under a thousand under a thousand under a thousand under a thousand so there are quite a few under a thousand there are quite a few however the reviews are four fourteen eight seven one four eight six two two eight five five seven the average price is also really bad and the average monthly sales is just under 400.

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